3 letters + Word

 

The assignment consisted of 3 letters and a word differing from their classification or font. These letters establish the use of negative and positive space through their actions upon the box. The letters are an uppercase Z, a lowercase r and u however their appearance are vastly influenced from their classification. For instance the Z is drawn using the Slab Serif Rockwell , originated in 1850.When viewing from ones blind eye, it seems austere as no exaggeration is expressed throughout the font. Some characteristics include the use of moderate contrast,. no brackets and slab serif. Therefore in order to develop a strong relationship between the letter Z and the box I planted it right in the middle, developing the letter to be a bold statement instead of a vague one. Afterwards I established the letter u with the exact opposite from Z's classification. Known as Transitional Baskerville ,est:1750, it consist of a higher contrast in stroke weight and sculpted serif with bracket. In order to take advantage of these unique characteristics I implemented them amongst the letter u, which is very versatile because it provides a unique serif. I then placed this letter at the bottom right of the box, while being overlapped by the Z. When thinking of a word, i choose Utopia in Garamond. From this observation I placed r in the left corner as it had extreme contrast and a hairline serif. Coming from my experience. I learned knowledge about negative and positive space, type anatomy, and its classifications.